My name is João, an experienced HEOR professional and Director at Syenza – The Value Science Company.
My enduring passion for healthcare innovation fuels my dedication to improving access to new healthcare
technologies. I’ve spent years utilizing my expertise in global market access strategies, economic evaluations,
pricing, and financing strategies, along with understanding health insurance systems, to bring
transformational solutions to the fore.
Beyond the professional sphere, I find inspiration in the art from the 15th and 16th centuries and surrealism,
enjoy reading non-fiction across a variety of topics, and cherish playing chess with my three children. I am
eager to share my insights and knowledge in this space.