Willingness to Pay for Innovative Oncology Treatments

By Staff Writer

March 16, 2024

Introduction

Cancer remains a significant global public health concern, with approximately 18.1 million new cases and 9.6 million deaths reported worldwide in 2018. Access to innovative oncology treatments is crucial in improving patient prognosis and quality of life. However, the high cost of these treatments often poses a barrier, particularly in lower-middle-income countries like Malaysia. This article explores the willingness of Malaysians to pay for these innovative treatments and how this information can be used to shape more sustainable funding solutions.

The Cost of Oncology Treatment

The financial burden of cancer treatment has seen a dramatic increase over the years. In many instances, the high cost of new oncology medicines that could potentially improve survival rates renders them unaffordable. Consequently, they are not listed in the Ministry of Health Malaysia Formulary. The financial strain often forces patients to pay out-of-pocket to access these new treatments, leading to potential economic hardships.

The Funding Challenge and Need for Innovative Solutions

In Malaysia, several foundations and non-governmental agencies occasionally provide funding assistance for cancer therapies. However, these funds are often insufficient, posing a barrier to early access to innovative oncology medicine. Therefore, there is a pressing need for innovative funding mechanisms involving multiple parties, such as healthcare providers, pharmaceutical companies, patients, non-government organisations, and other funding bodies.

Willingness to Pay for Innovative Oncology Treatments

A recent study sought to determine whether Malaysians are willing to pay for innovative oncology medicines and the amount they would be willing to pay for early access to treatment. The research was done in three hospitals in Malaysia, and also online from January 2021 to January 2022. Participants were given three hypothetical scenarios where they had to decide how much they would be willing to pay for a new diabetes medicine (IDM), a one-time payment for a new cancer medicine (IOMO), and an annual insurance premium for access to new cancer medicines (IOMI).

Table 1. Mean Willingness to Pay Amount.

The results revealed that on average, for the first model (IDM), people were willing to pay around MYR134.06 per month. The study found that older individuals and those from Sabah/Sarawak were willing to pay a little more. Also, people with higher incomes (over MYR10,001) were willing to pay significantly more.

For the second model (IOMO), the average amount people were willing to pay was MYR279.10 per dose. Here, people with higher incomes again were willing to pay more, and married individuals also tended to pay more.

For the third model (IOMI), the average amount people were willing to pay was MYR150.09 per year. In this case, only those with higher incomes were willing to pay more.

Implications and Conclusion

The results from this study can help shape collaborative funding mechanisms for cancer care in Malaysia. It is essential to introduce appropriate financial screening in public hospitals to categorise patients based on their financial hardship and channel them to suitable financial assistance. Moreover, the results underscore the need for more education and marketing initiatives to highlight the benefits of medical and health insurance, especially for covering innovative cancer medicine.

Reference url

Recent Posts

Novo Nordisk performance
      

Business Dynamics: How Novo Nordisk Lost GLP-1 Market Share

🚀 Understand the market dynamics of Novo Nordisk’s GLP-1 Market Share Decline.

A case of demand underestimation, supply chain strain, and competitor agility. Using systems thinking, we unpack the dynamic forces behind Eli Lilly’s surge—and what strategic levers pharma leaders must pull to stay ahead.

#SyenzaNews #PharmaStrategy #MarketDynamics #NovoNordisk #EliLilly #GLP1

Tolebrutinib MS analysis
          

Tolebrutinib MS Analysis: Evaluating Economic Impact in SPMS

💡 Can tolebrutinib reshape the treatment landscape for progressive multiple sclerosis?

A recent report from the Institute for Clinical and Economic Review reveals promising insights on tolebrutinib, demonstrating a 31% reduction in disability progression for patients with non-relapsing secondary progressive MS. Yet, mixed outcomes and potential safety concerns raise critical questions about its long-term efficacy and market access.

Explore the nuances of this groundbreaking therapy and its implications for healthcare economics.

#SyenzaNews #HealthEconomics #MarketAccess

allopurinol Marfan syndrome orphan
       

Allopurinol Designated an Orphan Drug for Marfan Syndrome

🌟 What does the EMA’s orphan drug designation for allopurinol mean for those impacted by Marfan syndrome?

This groundbreaking move highlights a significant step forward in tackling rare diseases, offering hope to patients with limited treatment options. Allopurinol, traditionally used for gout, shows promise in addressing life-threatening aortic complications associated with Marfan syndrome, thanks to its antioxidant properties.

Dive into the implications of this development for healthcare innovation, patient access, and the future of rare disease treatment!

#SyenzaNews #HealthEconomics #Innovation #MarketAccess

When you partner with Syenza, it’s like a Nuclear Fusion.

Our expertise are combined with yours, and we contribute clinical expertise and advanced degrees in health policy, health economics, systems analysis, public finance, business, and project management. You’ll also feel our high-impact global and local perspectives with cultural intelligence.

SPEAK WITH US

CORRESPONDENCE ADDRESS

1950 W. Corporate Way, Suite 95478
Anaheim, CA 92801, USA

© 2025 Syenza™. All rights reserved.